MELBOURNE June 2 -5
Couture gowns at an accessible price
It’s the perfect time to try some beaufitul dresses on, be inspired by our modulars, and create your perfect unique dress with our experienced designer! You may think that creating the perfect custom dress will cost way more than you are wanting to spend, but that is far from true. At ARA, we believe that everyone deserves to get the perfect dress made for especially for them, which is why we only charge between $2,500 to $4,500. This includes our whole fit process which ensures you get the absolute perfect fit and have no need for alterations!
Do you need more reason to come visit us? We strongly believe that every bride deserves to have choices when wedding dress shopping. We have 6 bodice, 5 skirt and plenty of sleeves and accessory options for you to mix and match. We’re not done yet because, with over 30 fabric and lace options to choose from, the possibilities really are endless (over 3000 options to be precise!)
We’re also giving our brides an exclusive 10% off to celebrate being back in Melbourne. Places are limited and book out fast, so lock in your appointment below!
Book Your Appointment
The Sebel Melbourne Malvern
No suitable appointments available?
Register for our waitlist below and we will contact you if we get any cancellations!
Don’t settle for a dress that doesn’t fit.
It is the perfect time to head out for a wedding dress weekend to secure your dress for the late 2022 or early 2023 weddings! Book in your exclusive appointment with and come experience our customisable and personalised wedding dress experience.
All of our gowns are custom-made and range from $2,500 to $4,500. This price includes a three generous 60-minute fittings to really perfect the fit of your dress on your unique body curvature.
Come prepared with inspiration pictures but don’t worry if you have no idea where to start as you’ll have the opportunity to try on our beautiful couture gowns from our new LIBERTY collection and all of our new dresses from our BUILD A DRESS SERIES. Once you have tried a few on, let’s bring your favourites together and build a wedding dress that is uniquely yours. Think intricately beaded detailing, dramatic tulle drapes and the beautiful sheen of duchess satin glowing in the sunlight on your big day.
Oh, and did we mention you’ll also receive a very special 10% off for attending our exclusive event. What are you waiting for, get your girls together and let’s start building!
Still not convinced?
Hear from some of our REAL Brides below!
"Penny is absolutely fantastic at collaborating with her brides to make all their dress dreams come true. I was hesitant to go wedding dress shopping, but after meeting Penny and Matt at the Adelaide Bridal expo, it all just fell in to place. She made me feel so comfortable throughout the whole process and was so open to my thoughts and ideas. The bridal hood/cape/veil she made for me was absolutely stunning, so many comments were made about it, it was a great piece for my dream wedding. Having my dress made meant it fit perfectly, was comfortable and highlighted my assets exactly as I wanted. Would definitely recommend the unique experience ARA Experience has to offer!"
I am so happy I chose ARA Experience to create my wedding dress!
I began looking for my wedding dress a year before my wedding and was extremely overwhelmed with the amount of dresses I was unsure about, I went to around 4 different bridal houses, and tried on over 20 dresses...
I came across a lovely Adelaide couple starting up a new bridal business called ARA Experience and they made the whole experience exciting and easy
Penny has the most beautiful and creative soul and really went above and beyond to make the dress of my dreams! We spent time together focussing on fabrics; designing and perfecting the dress even to the last embroided flower.
The process was easy and personal, which was really important to me
I highly recommend ARA Experience!
"I cannot recommend ARA EXPERIENCE enough. Penny created the dream wedding dress for me! She listened to all my ideas and constant emails and helped me create a custom one of a kind dress! Penny was so lovely to deal with along the whole process and she made me feel so special! If you are looking for someone to bring your dream wedding dress to life with so much attention to detail please contact ARA. You won’t regret it! Thanks for making my day so special and making me feel the best I could ever be!"
