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Rebirth No.5

” The quality of the experience is unrivalled – you can create a custom dress for off the rack price, with multiple check ins & fittings that give you peace of mind in the lead up to your special day. In a league of their own! “
– Deeba, married 2022



With our ARA Modular system, you can craft your custom dress design directly on your body, instantly visualizing the result. Mix and match elements from our samples and let's get creative to create a truly unique gown.

Inclusive Sizing

Size inclusivity is a point of pride for us. Our sample sizes extend up to size 20, while our modular options can accommodate sizes up to 28, ensuring that we can serve a wide range of clients.

Fit Guarantee

In addition to receiving personalized care and fittings from one of our certified bridal designers, we offer a commitment to a flawless fit through our streamlined 3-fit process. This assurance means that our prices encompass all necessary alterations and represent a final cost with a guaranteed perfect fit.


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a month ago
I had the most beautiful experience with Penny in Adelaide. So professional and personable. Penny made me feel so comfortable and helped with everything I asked, and went above and beyond in all requests. My wedding day was made so perfect with the hard work put into my dress that made me feel like an absolute princess. Everyone loved the dress and I felt so happy. Thank you Penny and team. I’m so grateful and I encourage everyone who wants a dress well priced and custom made to go here!
2 months ago
6 months ago I picked up my wedding dress that I had purchased through another boutique and realized I didn’t love it. It was missing something for my winter wedding. Penny came recommended by a friend and after looking at her designs I knew I’d found the right person to complete my dress. The custom sleeves Penny designed were beautiful, comfortable and the final touch in making my dress perfect. The process was so easy, the attention to detail was amazing. I couldn’t be happier with the final result!
a year ago
Penny was an absolute GEM to work with. I made her job particularly hard and was difficult to work with because I kept changing her designs when my body kept changing shape with pregnancy! Penny's professionalism to acknowledge a pregnant woman's needs and ensure I was comfortable is amazing - she completely altered her initial design to accommodate my ever changing shape in the lead up to the wedding day. I felt amazing and Penny delivered a great result for me. I'm really excited to come back to Penny soon to arrange a re-design of my dress so I can use it again in future for gala events! She is brilliant at what she does and I'm thoroughly impressed that she didn't push for her own design but wanted to make sure I was comfortable. Thank you for working with a pregnant bride and making me feel amazing!
2 years ago
From the very start, Penny made the experience of designing my dream dress so incredibly easy, fun and exciting! Penny listened to all of my ideas but I was also so grateful for all of her suggestions when I felt indecisive. Communication was always so quick and easy and Penny made me feel so great with her enthusiasm! I am so grateful for all the extra effort Penny went to from putting together the sample materials so beautifully to stickers of my name being on all the packaging! I'll treasure so many special moments from this process, and I feel so lucky to have had Penny to make my dress! I couldn't recommend ARA Experience more highly!
2 years ago
Penny was a wonderful designer. She made my wedding dress beautifully and it was even more wonderful than I could have imagined!! (The photos don't do it justice!) Working with her on the design process was so much fun even though I wasn't sure how it would go, but her process for working with you to understand you and customise a dress just for you is fantastic. All my little quirks and requests for my dress (a 3 piece custom design with hi-lo front) she executed so brilliantly and our day could not have gone better. Cannot highly recommend her and ARA team enough!!
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