Using our ARA Modular system, you are able to build your dress directly on your body and see the result instantly. Mix and Match elements from our samples to create a completely unique dress.
Our in-house designers are here to help you find the best silhouette and lace placement to flatter your natural curves. The dress works for you, not the other way around.
LIBERTY
Explore our LIBERTY Collection.
Fully customisable to your desired silhouette and fabric options.
"The quality of the experience is unrivalled - you can create a custom dress for off the rack price, with multiple check ins + fittings that give you peace of mind in the lead up to your special day. In a league of her own!"
Deeba B, married 2022
From Our Brides
"Penny and the ARA team are an absolute dream. Being curvy and uncomfortable in formal gowns, I was looking for something unique for my special day. She helped create a custom jumpsuit and overskirt combo, that was high quality and affordable. From our initial consultation, right through to our final fitting, Penny was genuine and attentive, and I cannot thank her enough for making my dreams come true!"
"Penny made my wedding dress for my elopement in Bali. I was super happy with the experience and result. Penny herself is lovely and clearly has great skill, passion and communication. I loved her modular try-on system to work out what I wanted without effort or having to 'imagine' anything. As my dress was from the elopement range (a little more simple) she managed to get it done in less than 2 months which was amazing. The dress itself was really cute and literally everyone commented on how stylish, unique and 'me' it was.
The absolute greatest team, Penny & Matt have made my wedding dress process easy from the beginning, I felt so comfortable as a pull size woman with so many options to choose from through their modular approach. After calling around to several other stores and they had nothing beyond a size 14 to try on, I felt disheartened and had been dreading the dress, when it should be the best experience as a bride. With Ara Experience, it was the absolute opposite, I was borderline overwhelmed with options, it was refreshing to have so many options.
Top it off with the fact that their customer service is impeccable; I have never been left with no answer for more 48hours, their prices are very affordable; especially for a custom dress, Ara Experience is all over a winning combo and I always absolutely rant about their awesomeness. I WISH I could give you guys a 100/5 score and I'm THRILLED you have opened up a official store in Sydney. 😘😘
You met BROOKE last month, and now it is finally time to meet SHARI! How could we not name this beauty after the absolute stunner @less.of.s that modelled it for us.
This week’s episode is a special one, featuring a brand new skirt modular and our very popular Fleur bodice. We have gotten into the habit of creating only 3 styles for you recently as to not overdo it and why force another one when the 3 that we have already look this good? It’s going to be a tough one, we love all of them and have can’t choose ourselves!
The Brooke was the most popular dress from our February Build A Dress episode and since we just loved it so much, we created it in two diferrent colours! This beautiful blush with a georgous A-Line skirt, and an elegant white with a stunning fit-and-flare dress!